2014 six mahogany furniture industry key words

Thousand yuan counterfeit rosewood, mahogany industry to meet the history of the strongest rectification, mahogany furniture prices "high-stage diving", new Chinese-style mahogany furniture suddenly rise ... 2014 mahogany furniture industry staged a series of wonderful drama , Waves and waves to stimulate people's nerves, one after another harassment how to see clearly?

Key words: collapse Since last year's excessive consumption of mahogany furniture caused the market to weaken, resulting in continued turbulence in the mahogany industry in 2014, the decline in market sentiment index, the closure of mahogany furniture stores, the price plummet, and even the risk of a crash has been stimulating consumer nerves, but Industry insiders have said that the collapse of the mahogany furniture market is alarmist, and the price fluctuations of mahogany furniture are purely seasonal adjustments.

In fact, mahogany itself is a high-end wood, raw materials are very scarce, although the overall market this year is not optimistic, but the cost price is there, so mahogany furniture selling cabbage prices is also impossible. Although many small businesses in this war have not been able to withstand market shocks, big brand companies are still strong.

Key words: Reorganization Dongyang is famous for producing mahogany furniture. Among the extensive economic growth in the past four years, Dongyang's mahogany furniture companies have experienced brutal breeding, and the number of enterprises has increased by more than six times compared to 2010, reaching over 5,000. Family. Behind the huge number of companies is the exposure of a large number of issues such as unlicensed production, excessive dust, fire safety, and environmental protection.

In mid-September of this year, 10 inspection teams in Dongyang City, Zhejiang Province conducted a comprehensive inspection of the safe production of the mahogany furniture industry. 200 were banned according to law, 479 were discontinued, and 630 were rectified within a time limit. At this point, the Dongyang Redwood Industry has ushered in four years. The strongest reorganization since. With the start of the special inspection of Dongyang Redwood Industry, the entire mahogany industry may face reshuffle.

Keywords: Transformation From a product perspective, 2014 can be described as the "new Chinese" year for the mahogany furniture market. In the current consumer market, 80 and 90 are definitely mainstream consumer groups. Many mahogany companies have also targeted this market. However, traditional mahogany furniture is old and heavy, and it is completely out of touch with young people's living habits. Therefore, mahogany enterprises have begun to change. Business ideas, digging deep into the young people's market, put forward the concept of “custom” and “new Chinese” to cater to this consumer group.

From the perspective of marketing methods, with the development of the entire household industry, companies began to pay attention to “experienced” consumption, and the mahogany furniture industry is no exception, especially for young customers who purchase “new Chinese style” mahogany furniture, “experiential”. Consumption is particularly important, and even some brands not only sell furniture but also provide customers with services such as drapery design.

Keywords: counterfeit mahogany furniture, raw materials scarcity is an indisputable fact, so the price of mahogany raw materials is also "all the way to sing." According to statistics, prices of huanghuali rose 800 times in the past 10 years, Shuanghong rosewood rose 10 times in two years, and the price of rosewood rosewood and rosewood doubled. With the increase in the price of raw materials, the issue of counterfeiting has followed. Beijing Jinfei Hongmu has made headlines on major websites because it spent 15 million yuan to buy fake rosewood. Jinfei Hongmu held a press conference recently and said that during the period from December 23, 2012 to January 15, 2013, Jinfei Hongmu purchased 3 batches of “rosewood” from a wood dealer in Putian, Fujian, but Four fake mahogany trees were found in the four mahogany trees.

Such things as counterfeiting lobular rosewood are common in the industry. In addition to professional knowledge of redwood merchants, “integrity” is still an inevitable topic in the industry.

Keywords: civilians, mahogany furniture, hundreds of thousands, millions of prices make many consumers prohibitive, so mahogany furniture has always been exclusive of local tyrants and collectors, it is difficult to enter the homes of ordinary people. However, due to the impact of the big environment in 2014, the consumption of high-end mahogany furniture was not very good, and sales of low-end and red-wood rose quietly, indicating that mahogany consumption has entered the civilian era. The reasons are as follows:

After the first, 80, 90 young people's demand for classical and fashion is increasing, but subject to economic constraints. Second, the prices of mahogany furniture of different materials differ by hundreds of times. For the general public, besides valuing mahogany as a “tall” furniture item, they also care about their moderate price. Third, some African redwoods have entered the redwood market. These African redwoods are very low in price and of general material, but these materials may dominate later.

Keywords: e-commerce hot topics nowadays must be separated from e-commerce, mahogany furniture industry compared to other household products in the e-commerce pace a little slow, but still an inevitable topic, especially young people Began to enter the mahogany market, e-commerce has become a contestable place for all companies.

The narrow market has always been the drawback of the mahogany furniture industry, and the rise of e-commerce has undoubtedly given mahogany furniture an excellent platform for broadening the market. However, the e-commerce model is still in its infancy for the mahogany furniture industry. The model is still not perfect. Moreover, as a high-value, large-object product, the risk borne by consumers is also very high, so how to find a balance point will be the focus of the next mahogany enterprises to develop e-commerce.