Bathroom hardware consumption to rational transition

The continuous development and change of bathroom hardware products, the competition is also intensifying, China's modern bathroom development so far more than 20 years, sanitary products from the initial satisfaction of functional, to meet the owner's taste needs, cultural needs; bathroom purchase by a few people's luxury products to the present The popularity of county and township markets. With the gradual maturation of the sanitary ware market, sanitary ware products have also been segmented from the initial large-scale group to the current gender-based factors; from the product is only to meet the common needs, to meet the individual requirements of the United States, seeking new demand. Sanitary market segmentation began to be refined, and competition also shifted from product competition and price competition to positioning competition and market segmentation competition.

The bathroom is an indispensable part of the home space, but the strongest demand for it is for women who enjoy bathing and enjoying. Women's requirements for sanitary ware are much higher than that of men. How to develop women's aesthetics from the perspective of women? The sanitary products required have become new market opportunities for the merchants. In 2009, the bathroom space advocated by some women was frequently favored by female consumers and became a highlight of the bathroom in 2009.

In the showroom of Quanyou Sanitary China headquarters located in the China Ceramic Industry Headquarters, the author saw a stunning pink bathroom cabinet, the most suitable for creating a romantic pinkish romantic bathroom space for women; a purple bathroom cabinet with noble temperament, in the roses Embellishment is a great way to meet the modern urban women seeking beauty and seeking new consumer trends.

This is a trend. In addition to the sub-markets that enter the market segmentation by gender factors, as the sanitary ware market becomes more mature, it will enter the finer and narrower markets through professional factors, personality factors, population factors, and even ethnic factors in the future. It is not impossible to subdivide, in order to capture different consumer groups in the bathroom.