Brand building: the highlight of Chinese locks

China is the world's largest producer, consumer and exporter of locks. In 2010, the export volume was US$4.003 billion, up 33.7% year-on-year. The domestic market continued to maintain a growth momentum of over 25%. It is intriguing that the proportion of imported locks is also The trend is increasing year by year.

Locks are traditional products of China's hardware industry. With the development of society and science and technology, the scope of application is more extensive, from important departments such as national defense, public security, and finance, to public places such as hotels, schools, and office buildings, from homes and vehicles to portable The item can be described as "no lock is absent". Lock products are inseparable from national security, social stability, people's livelihood and life safety.

Since the reform and development, China's lock industry has made great progress, the enterprise mechanism and system have undergone major changes, and the industry has survived the survival of the fittest and healthy development. The achievements of scientific and technological innovation have been highlighted, and the pace of economic growth has accelerated. The product variety consists of a single padlock and a common door lock. Mainly to multi-functional, multi-variety, multi-field transformation, product structure from single mechanization to intelligent, electronic, mechatronics, bio-identification to meet the growing domestic and international market demand.

It should be noted that compared with the international advanced level, there is still a certain gap in the varieties, functions and technological level of China's lock products, but this gap is narrowing, especially in recent years, China's lock industry is high-tech, high value-added. New products are emerging one after another. Surface treatment production lines with investment of tens of millions of yuan and multi-function CNC machine tools and machining centers are common. Many new materials, new technologies and new processes are also in sync with developed countries. Undoubtedly, the bigger gap in China's locks lies in brand influence.

China's high-end lock market is an attractive big cake, and the demand for the next five years will exceed 10 billion US dollars. Replacing imports with independent brands of good quality and reasonable price is the goal of Chinese lock enterprises; attaching importance to the power of brands is the consensus of entrepreneurs in the Chinese lock industry.

       As an authoritative industry organization in China's locks and hardware industry, China Hardware Products Association promotes the “brand-driven” strategy of the Chinese lock industry during the “Eleventh Five-Year Plan” period. The lock companies are working hard to develop new products and vigorously improve their products. On the basis of quality, increase brand cultivation. Half of the “Ten Lock Kings” cultivated by China Hardware Products Association has become “China Famous Brand”, and more lock brands have become famous trademarks and famous brands in the province and the city. A series of advertisements for Chinese locks appeared on CCTV's multiple channels; in April and October each year, Guangzhou China Import and Export Fair and September China International Hardware Show and China International Locks and Security Exhibition were at home and abroad. At the exhibition with great influence, the locks and pavilions were booming, and the lock booths were grand and atmospheric, demonstrating the determination and momentum of Chinese locks to create "big hardware" for big brands.