He believes that the EU, as an important region for the export of ceramics in Foshan and even China, does not rule out the existence of individual companies in the fierce competition, grabbing market share through price wars. However, from the overall export situation of the industry, there is no tendency to be described by the EU. Therefore, the EU's anti-dumping investigation against Chinese ceramic tiles is unfair. Under the organization of China Ceramic Industry Association, Yashigao will actively cooperate with relevant investigations and responding to the lawsuit to safeguard the legitimate interests of itself and the industry.
For the ceramic industry in recent years, including anti-dumping investigations including Turkey, Pakistan, India, Thailand, etc., Chen Yanbin believes that the entire ceramic industry in Foshan needs reflection and reflection. He said that the frequently encountered anti-dumping investigation profoundly reflects the urgency and importance of the industrial upgrading of Foshan ceramics enterprises from another level. Foshan ceramics should accelerate the transition from "Made in China" to "Created in China" and even "Made in China". : Through the comprehensive efforts of improving product quality, original design, brand cultivation and promotion, we will create a new and healthy image of Chinese ceramics in the world. At present, Yashgoff exports to developed markets such as the European Union, South Korea, Japan, Singapore, etc., all of which are exported under independent brands, and the company's own brand ceramics exhibition halls cover the developed countries, fashion and high-end consumer markets such as Italy, South Korea and Singapore.
Chen Yanbin pointed out that industrial enterprises should strengthen the protection of independent intellectual property rights and original designs, and they can no longer follow the model of simple imitation, plagiarism or even infringement of other people's intellectual property rights, but must adhere to the road of sustainable development of independent innovation. Independent innovation not only plays an important role in the enterprise itself, but also in the sustainable development of the entire industry. Moreover, it is also in line with the industrial development goal of the “World-class Ceramic Industry Headquarters Base†proposed by the Foshan Municipal Government.
He introduced that in order to strengthen the breakthrough in design and cultural connotation, in 2009, Yashigao signed a strategic cooperation agreement with the French fashion agency, Luxury Packaging, which promotes fashion packaging and luxury packaging, which borrows and absorbs fashion design elements and world luxury. The cultural connotation of the product is integrated into the Ascott ceramics, thus comprehensively enhancing and extending the cultural charm of the enterprise products, and making the modern art genre of the French franchise become the new favorite of fashion.
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