[depth] analysis: fashion and branding of overalls customization

Work clothes fashion

Here, first of all, I would like to talk about a "principal line" problem in the fashion of work clothes, that is, a balanced issue when working clothes and fashion are combined. Some work clothes designers like to keep up with the times, show off the special fashion clothes from other manufacturers, and use differentiation to win the favor of customers. However, the characteristics of work clothes determine that it cannot be confused with fashionable clothes. Workwear usually gives you a big framework and you cannot break through this framework. But the rest of the clothes is not the same, he can be endless design, as long as the designer feels, consumers dare to buy.

During the design process, overalls must take into account the “fashion” factor, but it is too far-fetched to combine fashion with work clothes. In terms of overalls, overalls still have to be functional. The basic elements of overalls. For example, the basic requirements of anti-static clothing are anti-static and anti-dust. Normally, no color matching is required. You can distinguish jobs by marking occasionally. For anti-static clothing, the single color can reflect its professionalism. Fabrics can not be made of chemical fiber such as polyester can be made using the following kinds. Antistatic fabrics are also called lint-free towels or non-static rags. Antistatic fabrics, as the name suggests, have good electrostatic absorption capability, and they have strong persistence and remarkable results. Its fabric is soft, not stiff, and its texture is clear and not messy. When fabricating anti-static clothing, such fabrics need not be specially modified and processed. Anti-static overalls are mainly used in medical and health companies, food and pharmaceutical companies, aerospace, military industry, and electronics industries. .

Since overalls is a kind of collective clothes, it is the clothes worn during work, so its hue should not be too bright, and the style should not be overly publicized. Because it is winter, its fabric should be dominated by warm textiles. Ordinary work clothes in the best material with wool or cotton material, because of the air permeability of more empty cotton material, especially like cotton this fluffy and airy, warm, better. The color of the fabric also has a certain correlation with insulation. Dark-colored fabrics are more heat-insulating than light-colored fabrics. Therefore, winter work clothes are recommended to use dark colors, loose styles, and cotton and wool-based fabrics.

Overalls must choose to brand

Brand is a corporate image display, but also the soul of a business. At present, overalls have evolved from original OEM and OEM processing to independent branding. This is an inevitable trend to have to say, is the power of branding so that the quality and quality of clothing get the most stringent high standard requirements, but also the power of the brand so that enterprises have been recognized by the market and the majority of customer companies. The road to the future is still long. The trends in the tooling industry are also the authors and the viewers. All practitioners must think about the issues.