Double 11 sales accounted for the highest in the year-round promotion
Data show that in 2014, the scale of home e-commerce transactions reached 119.7 billion yuan, an increase of nearly 50% compared with 2013. Last year's "Double 11", Tmall's full category TOP10, there are three from the home building category: Lin's wood industry 4th, Luolai home textiles 8th, all-youth home 10th. In addition, sales of home improvement e stations and Mercury home textiles also broke 100 million. The "Double 11" not only has an amazing sales volume, but also has become a sales promotion node with high target audience attention.
Lin's wood industry last year's double 11 sales of 330 million yuan, this year's goal is to protect 5 rushed 6. According to the big data in the first half of this year, among the consumers who buy Lin's wood furniture, men account for 55%, and those aged 30-39 reach 31%, becoming the “consumer main force†in the furniture field.
Last year, Sofia’s “Double Eleven O2O Venue†sales exceeded 180 million yuan. This year, Sophia and Tmall organized several online and offline linkage promotions. The wardrobe explosions calculated according to the projected area achieved good sales, but we are looking forward to it. Double 11 transcripts after a year of market preparation.
Hundreds of home brands offer the best of the year
I value the double 11 very much, so what are the highlights of this year's 11 major home building materials brands? How much can the savings of the party members save? In the Tmall home improvement museum, Lin's Wood, All-Friends, Huari Home, etc. all launched pre-sale products, Sophia launched a wardrobe to win "5999 yuan dream lily memory cotton mattress", home improvement building materials home can also see Olin sink, Wrigley toilet promotion, TATA wooden door launched a privilege deposit of 1 yuan to 200 yuan, Dongpeng sanitary ware sold a variety of shop coupons, Zhibang kitchen cabinet launched 99 yuan deposit to buy first-class products and other products..... In the cost-effective home improvement channel, many furniture and building materials brands have launched 2 fold, 3 fold or group purchase products: 1 yuan from the South Home, 3 fold from the Aupu Yuba, and 3.8 from the 9th. .. In the Taobao home improvement channel, Hui installed network, rabbit dog home improvement, Shichuang decoration, Sina grab the foreman have launched a pre-sale product of the eye-catching eye.
And another big e-commerce giant Jingdong is not far behind, the home-installed building materials channel launched "11 November 11", "double eleven early price" and other activities, pointing to Tmall's "double 11"; also launched in the furniture channel The theme activity of "11.11 Advance Purchase, 100 City Pack Installation, Buying Double Doubles".
For home improvement companies and home stores that focus on physical channels, the double 11 is also an indispensable free ride. After the turmoil in 2013, the promotion of home shopping malls has cooled down, while the stores that do e-commerce are relatively active. For example, Jinhaima Mall launched 100 to 500 and half price pre-sale activities. In terms of home improvement company, Guangzhou Shichuang Decoration held the “Direct Strike Double 11 Day Cat Home Expo†in conjunction with the 27 stores nationwide on October 24th. “This year’s “Home Packaging†product is very popular among offline owners. The cat flagship store will launch “Double 11å—¨â€, 165 items in 8 large spaces, all inclusive, with a limited edition of 3,000 sets nationwide.
More furniture information is available at http://
Slot Diffusers,Slot Air Diffuser,Slot Diffuser Grill,Ceiling Slot Diffuser
Guangzhou Jointair Co., Ltd. , https://www.jointair.cn