Enterprise Self Media Series 1: How to register WeChat public account?

First, before registration
What is the WeChat public platform?
The WeChat public platform is mainly for the promotion and promotion business launched by celebrities, governments, media, enterprises and other institutions. Here, we can promote the brand to hundreds of millions of WeChat users through WeChat channels, reduce the cost of promotion, increase brand awareness, and create a more influential brand image.
Is there a fee for registration on the public platform?
At present, public platform registration is free and there is no need to pay fees.
Public platform account type
Service number : mainly biased towards service interaction (function similar to 12315, 114, bank, providing binding information, service interaction), and can send 4 messages per month;
Applicable people: media, business, government or other organizations.
Example of service number: Subscription number : mainly prefers to convey information to users (functions like newspapers and magazines, providing users with news information or entertainment fun), and can send a group of messages every day;
Applicable people: individuals, media, businesses, governments or other organizations.
Example of a subscription number:
Tips:
1. If you want to use the public platform to simply send out messages and do promotional services, it is recommended to choose a subscription number;
2. If you want to use the public platform to sell goods, it is recommended to choose the service number, and then apply for WeChat payment merchants.

Second, the basic registration steps
Log in to the official website of WeChat public platform through the computer: http://mp.weixin.qq.com/, click "Register Now" in the upper right corner. Fill in the registration email and set the public account login password.
Note :
Use a mailbox that is not bound to WeChat to register; Log in to the mailbox to view the email and activate the public platform account.
Precautions:
If you do not receive the email:
1. Please check if the email address is correct. If it is not correct, please return to fill it out.
2. Please check if the mailbox settings are set to filter the mail or check the trash of the mail.
3. If you still have not received the confirmation, please try to resend (click "Resend" in the page). Click the link address in the email to complete the activation.
Precautions:
1. If the link address cannot be clicked or jumped, please copy the link address to the address bar of other browsers (such as IE) to enter the WeChat public platform.
2. The link address is valid for 48 hours and needs to be re-registered after 48 hours. When the WeChat public registration is registered, the corresponding type can be selected according to the purpose of the public number. If the information registration part of the enterprise/media/government/other organization type cannot be provided, it is recommended that you choose to register a personal account of the personal type.

Third, choose a public account suitable for you
What materials do I need to prepare to register for the public platform? The types are described as follows:
"type of enterprise
Including: companies, branches, corporate related brands, products and services, as well as recruitment, customer service and other types of public.
"media type
Including: newspapers, magazines, television, radio, news agencies, other media and other types of public.
"Other Organization" type
Includes: Public numbers that are not of the type of organization of the business, government, media, or individual.
"personal" type
Including: public accounts registered, certified, and operated by natural persons.

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