Flooring companies or will change raw material import channels to ease pressure on prices

It is understood that at present, Zhejiang Nanxun has become an important floor country in China. Wood in Southeast Asia, Africa, and North America has entered Nanxun through import channels, and is processed layer by layer to produce flooring. Although this year's real estate renovation market is significantly lighter than in previous years, Zhejiang's flooring companies are still thinking about whether or not to raise prices. Yesterday, Zhao Xingcai, deputy general manager of marketing at Zhejiang Jiusheng Flooring Co., Ltd., said: “The increase in the price of imported timber and labor costs has forced us to rethink the issue of product price positioning.”

Changing raw material import channels and alleviating price pressures “At present, the continuous appreciation of *** has given us certain advantages for these timber importing companies; however, this kind of interest cannot offset the cost increase caused by timber price increases.” Zhao Xingcai Says, “The price of wood we imported from North America increased by about 30% year-on-year.” Before that, the company's timber import areas were mainly in Southeast Asia and Africa, but in recent years, the governments of these regions have successively restricted timber exports.

The continuous decline in the volume of timber exports has led to an increase in prices; moreover, the unstable supply has finally forced them to seek new timber import channels. “The U.S. and Canada’s current timber exports are relatively stable, so we chose North America; however, because North American timber export management is relatively strict and the transportation distance is relatively long, the cost is still much higher than in Southeast Asia.” In the home improvement market in Hangzhou See, at present, most of the well-known brands of solid wood flooring prices are more than 300 yuan / square meters, the first two years can still find more than 100 yuan / square meters of floor has disappeared. The floors of five to six hundred yuan per square meter are everywhere.

The product of “fast growing forest” as the main material has become a new choice. At Jiusheng, the company’s current annual production value is about 1 billion yuan. The output of solid wood flooring, laminate flooring, and laminate flooring is basically one-third each. As early as 2008, all of Josun's products were solid wood flooring. With the substantial increase in the price of solid wood flooring, the consumption of solid wood flooring has been inhibited; therefore, the cost of laminate flooring using “fast-growing forest” as the main material and the use of substrate as the main production material is a new choice for many companies.

While looking for new directions, new sales channels have also become the target for flooring companies. To this end, floor companies around the world have launched online sales channels. Jiusheng launched the "Banlinet" professional sales flooring, Bell floor launched online store, Hongnai floor launched online store ... ... but the industry analysts said: "Solid wood flooring buy different from the general standard products, floor sales also need to be installed A series of services such as maintenance, repair, etc. If a flooring company wants to sell online by lowering prices, it will not only impact its own sales channels, but will eventually lose its online market."