Four difficulties faced by the solid wood furniture industry

       Although solid wood furniture is the ultimate furniture product of modern home decorators, according to the development of the solid wood furniture industry in the current market, the solid wood furniture industry will face some difficulties in the near future. How to predict these difficulties in advance and get out of them Suggestions? This has to start from the dilemma facing the solid wood furniture industry.

 

 

First, the flooding of solid wood furniture companies

 

In the development process of China's solid wood furniture for more than 10 years, it has attracted many enterprises to share food with huge market demand and extremely low industry threshold. The hot market has contributed to the expansion and proliferation of Chinese solid wood furniture in the short term. Among them, there are some small and medium-sized enterprises that make panel furniture, and they transform into solid wood furniture. At the same time, many large enterprises are also excited, adopting a diversified development strategy, taking solid wood furniture as a development direction, and expanding the product chain to make the management of the enterprise. The difficulty is getting bigger. This impulsive behavior of following the trend of profit has added a large number of new "solid wood brands" to major front-line shopping malls. The solid wood furniture market has become more fragmented, and regional competition has become increasingly fierce. The original chaotic furniture industry pattern It seems even more chaotic. In such a chaotic solid wood furniture industry, the country does not have a unified management and regulations.

 

Second, homogenized competition cannot be changed

 

At present, many solid wood furniture companies in the market lack a clear market positioning and strategic direction, which blindly imitates and plagiarizes the trend, making "homogeneous competition" an inflexible weakness for solid wood furniture products . The homogenization of solid wood furniture is not only reflected in craftsmanship, technology, design, packaging, even the display method of its exhibition hall, the shopping guide of sales staff, etc .; the most direct consequence of such serious homogenization competition is: the market And consumers have a vague impression of the products produced by the company, and the sales volume of the products cannot be raised, not to mention the establishment of corporate brands.

 

Third, the shortage of raw materials for solid wood furniture caused the cost to soar

 

The amount of precious wood used in China's solid wood furniture market has far exceeded the total amount of trees in China. In order to protect forest resources, China ’s forestry authorities are increasingly scrutinizing logging; at the same time, China ’s log import channels have been blocked as major wood-producing countries have increased restrictions, which virtually makes the market price of solid wood furniture quite high. And because of the lack of base materials, many companies simply cannot produce solid wood furniture.

 

Fourth, the chaotic solid wood furniture market has been targeted

 

With the rapid growth of solid wood furniture enterprises, the unlimited number of primary solid wood furniture brands has soared, and the number of solid wood furniture has far exceeded its due consumption capacity. In order to increase sales, various merchants have tried every means to hype the topic of "solid wood", not hesitating to seize the market with excessive means such as price wars, promotion wars, and even "field destruction tests". In addition, with the soaring prices of solid wood raw materials and the introduction of new standards for solid wood furniture, solid wood home companies have to take the risk of violating the rules and punish them by violating the rules. So that some high-quality solid wood furniture companies can not grow in good environment.

 

Solid wood enterprises can take the "new Chinese" style road, focusing on simple Chinese style solid wood furniture products to achieve the effect of saving materials. In addition, solid wood furniture companies can also take a "narrow" road such as regionalization, and constantly eliminate some strength and quality Solid wood furniture companies that are not very good, slowly develop the brand industry chain.

 

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