"Luxury furniture store, do you think it is really a place to buy furniture? Wrong! It is a show, an exchange, and a place where vanity is satisfied." Recently, Chongqing Furniture Association will go to Guangdong to share with Guangdong Furniture Association. After exploring the Da Vinci furniture incident, it will have an impact and impact on the domestic high-end furniture market. The reporter contacted an insider and learned about the situation behind the high-end furniture in the major stores in the city. Mr. Shen, who has worked hard in the furniture industry for more than 10 years, specializes in selling high-end furniture. He told reporters that in fact, the furniture industry, like some other industries, has its own "hidden rules." Production link: limited cost foreign imported furniture also has Y goods "one is 'branded production', that is, a domestic business commissioned a foreign factory to produce a designated brand of products, manufacturers in accordance with the requirements of the merchant to produce a specified grade of products." It is pointed out that in this case, foreign manufacturers only provide quality guarantee for their own brand products, and are not responsible for non-manufacturer brands. If domestic merchants control the price, such as requiring foreign manufacturers to reduce costs, the quality of the products is natural. It will also be reduced accordingly, which will result in many differences with the original products of the manufacturer. Although these products are imported, they do not have the high quality of those furniture in the European and American markets. The other is “branded production†like Da Vinci. Foreign companies first place orders for domestic furniture factories, only OEM, not OEM. Then, dozens of domestic manufacturers, using domestic materials, invited domestic designers, as well as domestic workers, after the completion, they will send the furniture to the bonded port area according to the specified requirements. Then these companies will adjust the goods according to the needs of the stores across the country. Before shipment, they will be labeled as foreign. "The original price is only a few thousand yuan of furniture, turned into hundreds of thousands, or even millions of furniture." Propaganda link: the big three cards to build the first step: hit the "original natural imported forest" This card. "Things are rare, the things of wood, after being polished into furniture, and then savvy people, can not identify, where the materials come from. Italy, the United States, Canada natural forest farms, are our 'origin', of course, this The origin 'must be quoted oh'. Mr. Shen smiled. Each company has a dedicated planning department, which is responsible for making some videos, which show the natural forest farms of Canada and Italy. Repeated play, let consumers form a subconscious mind that is really good and expensive. The second step: play the "foreign teacher design" card. Once the furniture design is hooked up with foreign designers, it has produced a qualitative leap. The staff of the planning department will try their best to put the furniture in the name of the foreign designer.
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