High-end products in ceramic tile consumer trends are favored by consumers

Chinese tiles have recently encountered troubles. There were anti-dumping before the EU, followed by regulation of the domestic property market. Tile products under the condition of "back-to-back enemy" still have to face the diverse needs of consumers. As the market situation changes, local tile operators in Heshan constantly adjust their dance steps in response to the crisis and follow the consumer trend.

In the past, the cheapest to buy "the former consumers to buy ceramic tiles are more arbitrary, there are not many requirements, the most important thing is to look at the price." More than 10 years ago, Heshan Minghui building materials ceramics city owner Wu Wentian began to get involved in ceramic products In the past, the industry discovered that consumers were most sensitive to prices and lacked awareness of ceramic tiles.

It is understood that there were no more than four ceramic dealers in Heshan's local area 10 years ago. This number has doubled in the past 10 years. According to incomplete statistics, there are currently more than 15 local ceramics sales stores in Heshan.

“Consumers will grow along with the market, and there will be more and more demand for products and their own opinions.” Mr. Liang, a shopping guide of Dongpeng Group Heshan Store, said that consumers and merchants have jointly led the current consumption trend of ceramic tiles.

Wu Wentian said that compared to the single consumer demand for price in the past 10 years, the market is now free from the “as long as the price is cheap”.

Nowadays, high-end ceramic tiles have been hotly promoted. This year, influenced by the domestic market's regulation and control policies, the home improvement industry as a downstream industry has also felt "cold." In addition, due to the EU's anti-dumping case, Chinese ceramic tile exports are limited.

“There are fewer small customers,” said Wu Wentian. This situation is difficult to avoid in such a large environment. However, from the perspective of overall sales, this year has no decline compared to the same period of last year. “Mid-end and high-end customers make up for it. The impact of the loss of small customers."

According to reports, over 80% of customers in the store are privately decorated and 20% are public decoration. In the private decoration, middle-end and high-end real estate are also the main products. Therefore, when customers consume tile products, they will tend to choose some higher-priced products with higher prices.

“The sales situation is the same as last year.” Dongpeng Ceramic Sanitary Ware Store Manager said that on the basis of the current data, tile sales are better.

Wu Wentian believes that high-end ceramic tile products have become popular targets for consumers. "The price of the house itself is very expensive, and with a better quality tile product, it can maintain the decoration effect for a long time."

It is reported that another data also confirms this view. This year, the prices of mainstream brand tiles have risen, but have risen by about 5%.

Environmental green home improvement is becoming more and more popular. “More and more customers will ask about the environmental protection issues of ceramic tile products, whether it is wear-resistant, stain-resistant, and low-radiation.” In years of contact with consumers, Liang Rongxing, a designer of Dongpeng ceramic sanitary ware, believes that green Home improvement products are being increasingly emphasized. According to Mauritian Tim, green and environmental home improvement winds have already become mainstream. This is not only promoted by consumers, but also by the efforts of mainstream brand ceramics manufacturers. “They are embodying this concept in new product designs, and consumers also agree that green homes are a common practice.”

It is understood that in many tile products, the tiles that are relatively hot now are natural styles, such as imitation stone, imitation wood grain, and imitation leather products, which also cater to the consumer's idea of ​​returning to nature.

According to Wu Wentian, for example, there is an anion impression brick that is popular with consumers. This kind of ceramic tile that suits the concept of environmental protection is designed to add an anion layer consisting mainly of unipolar mineral tourmaline ultrafine powder and composite rare earth elements on the basis of the glaze layer and the blank layer, so that the brick body can be released. Anion that is good for human health.

Liang Rongxing believes that the style of ceramic tiles purchased by the local citizens of Heshan incorporates the concept of green environmental protection. It shows a clear and bright, modern and Chinese style.