In 2010, the sales volume of Chinese excavators exceeded 160,000 units and reached a record high

According to the statistics of China Excavator Machinery's CEMA China market for excavator sales, in December 2010, 23 major excavator manufacturing companies in China actually sold 13,500 excavators, breaking the December sales record; in the past In 2010, the excavator industry in China continued the development trend of the previous year. Under the government’s role in increasing infrastructure investment and advancing urbanization and other policies, the cumulative total sales exceeded 16.5 million units, a year-on-year increase. 74.5%, sales reached new highs, setting a new global record.

Forecasts Are Floating Clouds In the eyes of many companies, the forecast for the Chinese excavator market is still too conservative. At the beginning of 2010, the industry predicted that the Chinese excavator market will achieve 8%-10% growth, and will no longer exceed 20% growth rate in 2009. After experiencing the miracle of sales of more than 30,000 units in a single month in March, some people were pleasantly surprised. Some people in the industry began to worry that over-promotion of sales in the future will be a turning point after the excavator market peak; but in the next 7 orders. The monthly sales volume of over 10,000 units cheered that Chinese excavators achieved sales growth of more than 70% year-on-year in 2010. In just three years, the size of the Chinese excavator market has doubled. Driven by strong demand, China has become the world's largest market for excavators!

The blowout feast In 2010, with the implementation of the Central Government's investment and the successive introduction of a series of regional economic revitalization plans throughout the country, a large number of construction projects have promoted the mad growth of China's excavator market. Whether the foreign brand or the own brand excavator manufacturer has strengthened its offensive in the Chinese market with an unprecedentedly strong lineup in 2010 – from the perspectives of product sequence, capacity expansion, seeking cooperation, changing marketing modes, and increasing investment intensity. All the stops to share the feast of Chinese excavator market blowouts.

According to CEMA statistics, there were 11 excavator manufacturers that sold more than 5000 units in 2010, and 4 domestic self-owned brand companies. Among these, seven excavator brands sold more than 10,000 units in 2010: Komatsu, Doosan, Hyundai, Hitachi, Kobelco, Trinity and Caterpillar. Among them, Kobelco, Sany, and Caterpillar entered the "10,000 Taiwan Club" for the first time.

In 2010, the sales growth rate of the Zhongshan reconstruction machine was particularly eye-catching. In 2010, the mountain reconstruction machine achieved a substantial increase of 380% in sales, and the sales growth of companies such as Lester, Xiagong Machinery, Sanyi, and Volvo exceeded 100%.

The foreign brands continued to sell well. In 2010, foreign brand excavators continued to sell well. Among them, Komatsu's sales of excavators had exceeded 20,000 units in October 2010, and 24,000 units of all types of excavators were sold in the year. Doosan Corporation also increased by 60% year-on-year from the previous year; Doosan Corporation sold 22,000 excavators throughout the year, ranking second in the total sales list, and joined hands with Komatsu to enter the “20,000-unit club”; Hyundai, Hitachi, Kobelco and other foreign investments. The sales of brand excavators have also been fully successful, achieving sales growth of more than 50%.

Self-owned brand Zhang Yang confident According to the China Excavation Machinery Network CEMA China market excavator sales statistics database statistics, in 2010 China's own brand excavator actually sold 47,600 excavators, a substantial increase over the same period last year, 92%, much higher than the industry Average growth level. The self-owned brands accounted for 28.74% of the total sales of excavators in the year, an increase of 2.72% over the previous year. According to the analysis, sales of self-owned brand excavators will continue to increase substantially if they are not subject to import restrictions due to key components.

In the single-model sales list, the SY215C-8 crawler excavator manufactured by Sany Heavy Machinery won the 2010 best-selling excavator in China by selling 4,570 units in the year (2009: Doosan DH225LC, 3212 Taiwan; 2008: Caterpillar 320D, 2562 units), demonstrating the tremendous progress made by own-brand excavators and the self-confidence of their own brands.

In the past 10 years, along with the long-term sustained high-speed growth of China's economy, the demand for excavators in the Chinese market has continuously increased, becoming one of the world's largest, most profitable, and most competitive markets. The future of global excavator manufacturers is therefore closely linked to the Chinese market. With the formation of a new global excavator market, it is foreseeable that the Chinese excavator market has gradually become a force that affects the overall situation.