In September, De Beers, the world's largest diamond brand, will begin selling synthetic diamonds. Dai Bills is known as "Diamonds for a long time, a permanent pass", and is the leader of the natural diamond industry for wedding rings. Why actively enter the cheap synthetic diamond market? This seems to be a consideration of synthetic diamond technology and China's increasing production.
Dai Beers established the synthetic diamond brand Lightbox Jewelry, which is scheduled to begin online sales in the US in September. Synthetic diamonds artificially reproduce the natural diamond formation process that takes a long time in nature in a matter of weeks.
The biggest advantage of synthetic diamonds is that they are cheap. The price of a 0.25 carat synthetic diamond is $200, and a carat is only $800, less than one tenth of the high quality natural diamonds normally used for wedding rings. In this way, rare natural varieties such as blue diamonds and pink diamonds, which require about 6.9 million yuan or more for natural and high-quality products, will also be sold at affordable prices for young people.
Dai Bills mined diamonds in Africa and had a strong influence on the market as of 2000. The company is also engaged in retail sales, characterized by the fact that some brands have a certification number printed on each diamond. Dai Bills has always kept a distance from synthetic diamonds.
What is the purpose of Dai Bills' participation in the synthetic diamond business now? According to the analysis of Harada Shinsuke, a director of Japan's Gem Trading Co., Ltd., "it seems to be trying to strengthen the awareness of synthetic diamonds for everyday wear, completely separating the market for natural and synthetic diamonds." The background is a growing problem of mixing.
Synthetic diamonds have been developed for industrial use. However, in recent years, China's synthetic technology has been continuously improved, and now it is possible to produce a colorless synthetic diamond with relatively large particles, which is no longer a synthetic product that was previously small and yellowish. Synthetic diamonds for jewellery also have new supply targets. Today, China's synthetic diamond processing plants are lined with thousands of manufacturing equipment. It is reported that one unit can produce 100 units of diamonds at a time.
Subsequently, the synthetic diamonds produced in China were exported to India, the largest grinding ground for diamonds. In order to receive contract orders from various customers, Indian grinding practitioners unintentionally mix synthetic diamonds with natural diamonds during grinding and shipping.
The cadres of a large jewelry company admitted that "it is also a considerable cost to identify the authenticity of the company's jewelry." The common high-temperature and high-pressure treated synthetic diamonds in China will continue to emit light after being exposed to strong ultraviolet rays. Jewelry manufacturers and trading companies must conduct independent inspections through identification equipment, but the cost burden cannot be ignored.
China's technological innovation is changing with each passing day. Abduriyim Ahmadjan, a representative of Tokyo Gem Science in the diamond field, said, “The manufacturing costs of synthetic diamonds are gradually decreasing.†To avoid the decline in brand power caused by the incorporation of synthetic diamonds, we must first distinguish the market of natural and synthetic diamonds, and let consumers establish the impression that “synthetic diamonds are cheapâ€, thus protecting the value of natural diamonds. · The purpose of Bills.
Diamond owners are involved in the synthetics market, and the jewelry industry is closely watching trends including consumer reactions.
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