Outdoor footwear brand explorer market valuation is high

According to media related information, last week's valuation of footwear brand explorers rose, but this week still maintains the momentum of growth.

From the perspective of the company's opening of the store, the company is in a period of rapid expansion, and in this year it has increased the proportion of direct operations and ERP construction. It is expected that the ability to control and grasp the terminal will be significantly improved in the future. At the same time, the company has upgraded its unified management from the original headquarters to a large-area management model and invested a large amount of human resources.

From the perspective of the industry's competitive landscape, the company is still in the top echelon of the industry with Le Fes and Columbia. The strategic group's competitive area is still mainly concentrated in the first and second tier cities. In addition, the company's independent research and development capabilities further enhanced the company's competitiveness. In the first half of the year, it obtained 5 utility model patents and 2 exterior appearance patents.

Although the current valuation of the company is relatively high, there is ample room for development in the industry and the company is a leading company in the domestic outdoor industry. Currently, it is actively accelerating channel construction and expanding its market share, which is expected to benefit from the rapid development of the industry.