Promotions Should Become Wallpaper Brand Competition Booster

What wallpaper managers need to think about now is how to use various brand marketing strategies to attract consumers, capture their attention and keep them firmly in their hands. If wallpaper companies want to stand out from the flood of price wars, they need to work hard on brands and product quality.

The wallpaper market is constantly changing and the wallpaper promotion model is constantly changing. Wallpaper companies can only survive if they adapt to this change. What wallpaper managers need to think about now is how to use various brand marketing strategies to attract consumers, capture their attention and keep them firmly in their hands. If wallpaper companies want to stand out from the flood of price wars, they need to work hard on brands and product quality.

Proliferation promotion, extreme changes

Excessively frequent promotions have become one of the most obvious problems in the wallpaper industry, and the promotion methods are still very simple. As the level of cultural consumption rises, the market charm of the price war plummets. To achieve a good performance for the wallpaper brand, it is necessary to take the promotion seriously, integrate the festival into the promotion, and turn the promotion into a “entertainment” method in the festival, so that consumers are willing to take the initiative to spend.

In contrast, foreign brands rarely offer discount promotions. Even if they do, the discount is very low. Because in marketing psychology, the subtext of discounting is the slow-moving, devaluation. Therefore, foreign brands are often not easily discounted, even if there are occasional slow-moving products, most of them take the method of transfer, recycling.

However, many domestic wallpaper enterprises are often lucky enough to sell low-priced products for sale, or simply send them as premiums for high-priced products. As everyone knows, this method is very effective at first glance, which not only saves the company's logistics costs for recycling, but also enhances the sales performance of dealers and increases cash flow. However, with the speeding up of the speed of transmission of social information, this practice of ignoring customers will soon be seen by consumers. Instead, consumers will feel deceived. They will no longer trust companies, and they will lose the most fundamental Brand image and consumer word of mouth.

Therefore, the promotion activities and contents of wallpaper companies should be arranged according to their own development strategies. In the planning of promotion models, there should be corresponding overall planning, rather than simply pursuing sales, and not using price means alone to promote sales.

Promotion should be brand competition booster

The excessive price reduction promotion of the industry has entered the "dead end" of the price war, while the price war is "one enemy injured and eight hundred damages". The blade can only see the blood. Because wallpaper companies lack a product with fists, and products do not have clear and independent characteristics, they cannot establish a clear brand identity among consumers. Therefore, companies lack core competitiveness in market competition and fall into price. passive.

Therefore, wallpaper companies can make some modifications on the promotion time, staggering the peak period of promotion, often can receive miraculous effects. For example, a domestic well-known home furnishing brand once held a promotional event originally scheduled for “Double Eleventh” one week ahead of schedule, breaking the pace of competitors’ sales at one stroke and waiting for other businesses to follow the trend. , start counting the results. In addition, the peak season sales model will cause the sales of wallpaper products to explode in these several time periods, which will greatly challenge the wallpaper company's survivability and product deployment ability. Once peak sales promotion is implemented, the wallpaper company's production resources can be fully utilized to maximize its effectiveness.

In general, although the market competition is becoming increasingly fierce, on the other hand, this is also the best time for the rise of domestic wallpaper brands. Wallpaper companies should seize the opportunity, do not stop at a single price promotion on promotion. At the same time, we should pay attention to the quality of products and establish a better brand image so as to be invincible in the market competition.