"It turns out that the traditional concept that mahogany furniture is only suitable for mature people over 40 years old and mature families is changing, and consumer groups around 30 years old are forming." Recently, at the mahogany furniture appreciation meeting held in Fu'anju, Nanning, Guangxi, Fujian Liantianhong Furniture Fan Chuang, marketing director of the company, revealed.
Fan Chuang explained this huge change with a set of data: when Lian Tianhong first entered the mahogany furniture market in 2007, the annual increase in national mahogany furniture sales was only 20%, and most of the consumer groups were concentrated in people over the age of 40; But since 2009, more and more young people are considering buying mahogany furniture when they are moving and getting married.
When Zhao Qingyun, a manager of a futures company in Guilin, married, he and his wife, born in 1986, chose Liantianhong's mahogany furniture decoration style. He said: "In the past, the mahogany furniture was either a Ming style armchair or an Arhat bed. It felt very dull. Now we find from the decoration style map that the mahogany furniture can also make a popular style, with streamlined, curve, and wall hanging styles. Wait, can decorate the whole home into a real 'appreciation house', this choice makes us and the elderly very satisfied. "
Lian Tianhong Fan Chuang said that the older generation chooses mahogany furniture, most of them judge the authenticity of mahogany furniture through their own eyes and hands, and through the ways of looking, smelling, asking and cutting, while the younger generation is not willing to tell the time Spending on learning to identify various mahogany furniture knowledge, many young people said: "Quality comes from the brand, as long as you choose the right brand, you are not afraid of not having good quality." Function forumhottag_callback (data) {tags = data;} parsetag ( );
Fan Chuang explained this huge change with a set of data: when Lian Tianhong first entered the mahogany furniture market in 2007, the annual increase in national mahogany furniture sales was only 20%, and most of the consumer groups were concentrated in people over the age of 40; But since 2009, more and more young people are considering buying mahogany furniture when they are moving and getting married.
When Zhao Qingyun, a manager of a futures company in Guilin, married, he and his wife, born in 1986, chose Liantianhong's mahogany furniture decoration style. He said: "In the past, the mahogany furniture was either a Ming style armchair or an Arhat bed. It felt very dull. Now we find from the decoration style map that the mahogany furniture can also make a popular style, with streamlined, curve, and wall hanging styles. Wait, can decorate the whole home into a real 'appreciation house', this choice makes us and the elderly very satisfied. "
Lian Tianhong Fan Chuang said that the older generation chooses mahogany furniture, most of them judge the authenticity of mahogany furniture through their own eyes and hands, and through the ways of looking, smelling, asking and cutting, while the younger generation is not willing to tell the time Spending on learning to identify various mahogany furniture knowledge, many young people said: "Quality comes from the brand, as long as you choose the right brand, you are not afraid of not having good quality." Function forumhottag_callback (data) {tags = data;} parsetag ( );
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