Rural will become a new market for wood doors

At the beginning of 2010, "Building materials went to the countryside" was written into the central "No. 1 document." Since then, "building materials to the countryside" will be no suspense as a national long-term "benefit" project implementation. The quality and after-sales services of “building materials to the countryside” have always been the focus of attention.

The author believes that most rural markets are a low-end market compared to the urban market. Therefore, in the past, many wooden door companies put their products on the rural market into low-end products. “Building materials to the countryside” is an effective way for enterprises to develop the third and fourth-tier markets. However, the development of the third and fourth-tier markets does not mean that the companies must go to the low end, and the wooden doors to the countryside will not affect the company’s brand awareness.

Rural areas will be a very big cake in the wooden door industry Many rural consumers are worried that rural products will be eliminated products by enterprises, or there will be differences between urban and rural areas in service quality. In this regard, companies must formulate measures to discourage consumer concerns and use actual actions to achieve urban and rural integration of quality and service so that rural consumers can use it with confidence.

The introduction of the policy of building materials to the countryside led many wood companies to stand on the same starting line. Facing fierce competition from the same industry, wooden doors enterprises must not only display their brands and products, but also develop consumption for the third and fourth levels of the market. The special "service" of the person will surely become the key to seizing this market, and it will increase brand awareness and reputation.

If you blindly pursue sales to ignore services, it will be a flash in the pan and will damage the brand. At present, the income of rural residents has been steadily increasing. However, due to the unbalanced economic development, the consumption capacity of the third and fourth-tier markets in different regions of the country is still very different.

Although some well-developed small towns along the coast have the spending power of individualized high-priced wooden doors, most of the third- and fourth-tier markets in China need more cost-effective products. Rural living environments, lifestyles, and cities are very different. Walking between neighborhoods is frequent. The frequency and wear probability of wooden doors are much higher than in cities. Therefore, the performance and quality indicators of wooden doors will face great challenges. The color and luminosity of the wooden door to the countryside should also be in line with the aesthetic ideas of rural consumers, and they must not be greedy for new ideas.

All in all, whoever starts from the reality of the rural market and meets the actual needs of rural consumers will win the favor of rural consumers. The author believes that with the growth of rural areas after the 80s, the gradual popularization of rural Internet, which provides a good foundation for the e-commerce of building materials to the countryside, but also to a certain extent alleviate the situation of the wooden door enterprises to rural consumers. It can be said that while the country strongly supports rural development, the future countryside will be a very big cake in the wooden door industry.