Traditionally, most sanitary wares have become noble decoration quality in the home building materials market. However, in the current market environment is not good, sanitary ware manufacturers have to make profits to discount, launch low can not be lower "ultra-low discount price", or come with dazzling "gift pack", marked " The words "buy it by a limited amount" have set off an "ultra-low price storm." Many consumers are guilty of being foolish because of their true and false identity. Buy it, and be afraid to be deceived. Don't buy it. Really miss the opportunity.
Sanitary Ware
According to analysis by industry insiders, for the function of sanitary ware, consumers not only require their hygiene and cleaning functions, but also integrate health care functions, appreciation of functions, technology, and entertainment functions. From the consumer's consumption trend, the sanitary ware industry will develop varieties and diversify. However, the survey found that regardless of the design style or function, selling point, the market, the price gap between different brands of bathroom products is quite wide.
In the interview, some people in the industry stated that although the top 10 sanitary ware brands in the world have entered China, purely imported ceramic sanitary wares occupy less than 5% of the entire Chinese market. Some unknown “international brands†are only registered by a certain domestic manufacturer in foreign countries. They are produced domestically and shipped back to foreign packaging. When they return to domestic sales, they are branded “aristocratic lineageâ€. Even if it is a state-owned brand, the number of manufacturers of sanitary ware has increased by several times as compared with a decade ago, and there are even huge differences in prices. Quality is uneven and naturally inevitable.
When the author visited the market, he found that, driven by interests, some sanitary ware merchants referred to the first-class product as superior products when they were selling, and as ordinary consumers, they did not see the distinction between superior products and first-grade goods on the surface. . Mr. Chen, an insider in the industry, frankly stated that even connoisseurs can only rely on testing instruments or after a period of use to be able to identify the authenticity. Some dealers make use of consumer information channels and other reasons, and shoddy and deceive consumers. Behind the ultra-low prices are tricky
After a lap in the market, the author found that 60%, 50%, 4.5%... Most of the sanitary ware on the market are generally sold at a discount, and the lowest one even hit a 20% discount.
Businesses are really willing to lose money to earn money? In Mingxiu building materials market, a store, a salesman told the author, the reason why the store products to fight 30% off sales, because these are the samples processed, and many of them exist The salesman at another store said that the product sold at a discount had already been discontinued, and the price cut was only for outdated products. The author also found that some new products that are just on the market are also being sold at discounted prices. In response, one of the shopkeepers told the truth: “Now whoever buys goods is subject to the price, it must be bargained. In order not to lose or earn more. We had to hit a little discount on the price. What the customer wanted was not such a psychological price."
The author saw that, in addition to various discount prices, there is a direct mark of the reserve price, that is, the original price of several thousand dollars of products, now only sell 200 yuan, the original price of nearly 1,000 yuan only sell tens of dollars.
Faced with such ultra-low prices, consumers can not mind? Mr. Huang reminded the industry, to buy ultra-low-cost bathroom products, as long as reach out to the inner wall of the drain, it is easy to find which tricky: the inner wall of the drain No enamel. Therefore, when consumers choose to buy, they must look at the price, but also look at the quality and caution.
There is a reason why the price difference is too large
According to Mr. Lu, who is in the industry, the price difference of sanitary products is so great that it is related to the following aspects. First, the quality of materials and the cost of ceramic products are the main reasons for determining prices. Taking a flush toilet as an example, the quality of the product can be seen from both the internal quality and the external quality. Intrinsic quality mainly refers to whether the ceramic formula is reasonable, whether the firing process is excellent, and whether the finished product has a high water absorption rate; the external quality is visible to the eye. Such as the appearance of design, product performance, surface finish, etc.; second is the functional and technical content. A good sanitary ware product must be able to have relatively complete functions, be able to meet modern lifestyles, as well as higher levels of demand; then there is a variety of styles and lifestyle designs. Bathroom products with a good brand effect, compared with the ordinary bathroom products with only a few tens of yuan, certainly have considerable differences in price and quality.
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