With the continuous development of social and economic development of science and technology, people's concept of bathroom has also changed, from the original single solution to the toilet, to the bath room later, and so on, followed by a smart bathroom. Intelligentization is becoming more and more a part of people's lives. From smart buildings to smart phones, from smart computers to smart factories, smart products are increasingly entering our lives. In the sanitary ware industry, the same kind of smart bathroom whirlwind is blowing, and more and more bathroom products are constantly merging the power of technology: smart Thermostat baths, smart pumping toilets and Other high-tech sanitary products are listed on the market. , Undoubtedly bring consumers more comfortable bathroom new enjoyment.
American standard bathroom
In the face of fierce market competition, many international well-known bathroom brands have made efforts to increase investment in new product development, "infrared light bath room", "massage bathtub", "infrared automatic opening and closing faucet" and have "constant temperature technology Showers and other new products have been launched, so that ordinary families really feel the power of scientific and technological progress. For example, there is a smart fully automatic toilet. When the toilet is approached, the toilet lid will open automatically; after toileting, it will automatically flush and the toilet lid will automatically close. This type of toilet can even automatically determine the flush volume: if it is a small solution, it will use 1.2 gallons of water to flush it, if it is otherwise, it will flush out 1.6 gallons of water, and many sanitary ware manufacturers have already produced such products. . The United States "Times" used this phrase to describe the versatile intelligent toilet: "In addition to automatic opening and closing and automatic flushing, a series of automatic sensing functions such as automatic cleaning, automatic deodorization, and automatic heating make it convenient. The aftermath is single-handedly done, allowing the lazy to get what they want.†And its exquisite place is that these functions are fully integrated into a remote control for remote operation.
Kohler bathroom
Brand positioning strategy:
In such an information explosion, the market will be filled with spam and vulgar slogans, and consumers will become bored. Although there are many brands on the market, when purchasing goods, consumers are still more likely to choose the representative brand of the product. Therefore, at this time, the brand strategy is that the business must shift from the market to the mind of the consumer, and the company goes all out to allow the brand to occupy the position of a certain category or characteristic in the mind of the consumer, that is, to become a representative brand of the category or feature. Allowing consumers to generate relevant needs becomes the first choice.
 Zhong Tao Sanitary Ware
For enterprises, choosing a good brand strategy method has a clear brand positioning, which is the key to a long-term development of the enterprise. The so-called "good brand positioning is half the brand success." In order to allow consumers to clearly identify the characteristics of the brand and the brand's core values. In product research and development, packaging design, advertising design, etc., we must focus on brand positioning. In the middle, we will invest a lot of manpower and material resources. Therefore, setting up a brand strategy as soon as possible is like sailing with a compass. The development of the ceramic industry is still a long way. The brand strategy is currently the top priority, reaching the other side of brand building as quickly as possible.
 Zhong Tao Sanitary Ware
For the consumers, in addition to the brand, quality, after-sale you, etc., evil spirits need consumers to pay close attention to it, this will not only prevent fraud, but also can effectively protect their own legitimate rights and interests.
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