Due to the rapid development of production technology and the impact of high labor costs, developed countries have accelerated the transfer of medium and low-end products to the third world, and they only produce some high value-added products. DIY products have become the new favorite of the hardware market. In recent years, in Europe and the United States, the design of building hardware products in developed countries is easy to install and maintain, and the products and tools that can be self-assembled are greatly welcomed by the market. According to professional analysis, after more than 30 years of hard work, China's hardware industry has become a veritable hardware country. After entering the WTO, with the reduction of import tariffs, foreign high-quality hardware products will drive straight into the country, and China's hardware companies face from “hardware powersâ€. To the "hardware power", it is necessary to expand the wings of the brand and industry regionalization.
Innovative technology and brand are the only way to strengthen the country
China's exports of hardware products only earn 3% of total exports, not only the issue of technology content, but more importantly, brand issues. The brand includes a lot of content, including services, reputation and so on. Reputation is gold, and honest business is the fundamental way. If the hardware products we produce are not sold under the brand of others, but sold under our own brand, and can also be sold at the same price as the OEM, then our GDP does not know how much. At the same time, to enlarge and strengthen China's hardware industry, the involvement of large consortia is a key factor. Japan's Matsushita and Sony did not originally engage in electrical appliances, but they are a large consortium. After seeing the development prospects of household appliances, they all intervened, and now they are dominated by the world.
How to create a brand that is commensurate with China's own market is an urgent problem we need to solve. With the addition of the WTO, a large number of internationally renowned brands have to flood into China. This is what we often call "the wolf is coming." "Wolf is coming" is not terrible, the key is that we have a good shotgun to block it. The development of production and marketing in China's hardware industry must conform to the trend of domestic and international internationalization, and use new marketing to drive enterprise development and create an international concept. At present, China's hardware products have almost no international brand, just like Zhejiang Yongkang, although it enjoys a good reputation in China, it is still Zhejiang Yongkang, not China Yongkang, and has not gone abroad. I believe that after a period of hard work, there will be more and more brands of Chinese hardware products in the international arena.
The combination of market and industrial area is the development needs
There is one problem that cannot be ignored. It is that our hardware production enterprises should focus on national interests and must not engage in unfair competition because of their own interests. China has a vast territory, and the conditions for economic development in different regions are quite different. The hardware industry also has obvious regions, which is related to China's national conditions and is also a feature of China's hardware industry. At present, the Yangtze River Delta and the Pearl River Delta region have become the fastest growing regions in China. In recent years, the Yangtze River Delta Economic Zone has become the fastest growing region for foreign investment. Under this situation, the Jiangsu hardware industry has a huge advantage. This advantage can be maintained and enhanced by the expansion of the radiation hinterland. For other domestic hardware industry bases, we must first see that there are comparative differences, and there is competition to develop. However, the development of various hardware industry belts will inevitably adhere to the benign competition between various industrial belts, which will also benefit each. The vitality of the regional hardware industry and the acceleration of economic growth. The market must be linked to local demand and industrial development. The hardware market is no exception. This is the need for the development of the socialist market economy.
Integrate resources, the dream of a strong hardware
China has more than 10 billion US dollars of hardware products exported every year (excluding mechanical and electrical products in the general hardware concept), but the real earning is minimal, which is a problem worthy of attention in China's hardware industry, and also a fundamental problem in China's hardware industry. . At present, the original accumulation and wealth accumulation of China's hardware manufacturers have not yet reached a certain level. Therefore, it takes a long time to enlarge and strengthen the hardware industry. This is inevitable. In the process of internationalization, we must meet the challenges. First, we must do our own thing, build a platform, and integrate resources. The goal of our hardware industry is to catch up with Taiwan in the first step, catch up with Europe and the United States in the second step, and sit on the same level as the world's advanced level, truly round our dream of hardware power.
Concerned about surprises
Tag: Hardware Products Hardware Industry Hardware Industry Xiongqi Hardware Market
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