Mahogany furniture is aristocratic furniture that is widely favored by the market. However, the recent negative news about the mahogany furniture market has emerged in an endless stream. The topics such as “redwood furniture is slow-moving†and “redwood manufacturers are closed down†are constantly becoming more and more serious, and the form of mahogany furniture market is becoming more and more severe. Some insiders said that due to many factors such as the upstream property market and the decline in consumer purchasing power, in 2015, the mahogany furniture industry will face a major reshuffle.
The overall price decline is not large
Due to the rapid increase in the price of redwood in the first half of 2014, the recent boom in the mahogany industry has been relatively low. “A set of sofas with a price of between 20,000 and 30,000 is currently about a thousand dollars lower than before.†A person in charge of the rosewood brand said, “The raw materials have dropped a little, but the labor costs have not dropped, so The overall price decline of mahogany furniture is not very large."
The sales staff of mahogany furniture brands in other malls also said that although the price of mahogany furniture has declined, it will not be as "high diving" as consumers expect. “In fact, the mahogany itself is a high-end wood, and the raw materials are very scarce. Although the overall industry is not very optimistic, the cost price is there, so it is not possible to sell cabbage prices for mahogany furniture.â€
Strengthening self-discipline helps industry development
In the past few years, mahogany furniture has been well received by the market, and mahogany furniture enterprises have been savagely responsive to market demand. However, behind the huge number of enterprises, there are a large number of problems such as unlicensed production, dust exceeding the standard and environmental protection.
Behind the huge business opportunities, some black-hearted merchants use fake and adulterated methods to make more profits when making mahogany furniture. “The mahogany furniture enterprises can only help the healthy development of the industry if they strengthen self-discipline. Consumers must look for big brands when they purchase.†It is reported that the sofa designed by CITIC Redwood has repeatedly become the product of the Beijing Great Hall of the People, with “letter†Establishing an enterprise, taking "trust" as a person, carries the responsibility for consumers all the way.
According to industry insiders, 2015 will be a year of reshuffle of the mahogany furniture industry. In this war, many small enterprises will not be able to resist the market shock. “The price of mahogany rose in the first half of last year, so the benefits of small-scale mahogany manufacturers are also good. This year, the overall economic environment is sluggish and the real estate market is cold, which makes the mahogany furniture industry face challenges.â€
Change ideas and cater to younger markets
From the product point of view, the mahogany furniture market has gradually set off a "young style."
The sales staff of many mahogany furniture brands in the home shopping mall said that the traditional mahogany furniture style is old and completely out of touch with the young people's aesthetics. Therefore, many mahogany furniture enterprises have begun to change their thinking and cater to the younger market.
"Not long ago, a couple of 80-year-old couples came to the store to buy mahogany furniture. They loved traditional culture very much. They wanted to embody Chinese traditional culture in their home decoration and designated Chinese style." A person in charge of the mahogany furniture brand told reporters that “Although the mainstream consumers of mahogany furniture are middle-aged and small-scale business owners, the 20- to 35-year-old people have become a new force in the mahogany furniture buying group.â€
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