" After more than 20 years of development, China has become the world's largest producer of furniture. The world's exports are the first, and domestic sales are also increasing year by year. " China's furniture exports have increased by 30% annually . The industry's total output value accounts for 1/10 of the world . China's furniture is unquestionable It is a manufacturing center for furniture worldwide. After years of being guided by the government and invested by enterprises, Shunde Foshan in the south, Daling Mountain in Dongguan, Xianghe in Hebei in the north, Likou in Jiangsu in the east, Chengdu in Sichuan in the west, Chengdu in Sichuan in the west, and Kangnan in the middle are located in China. Five departments of the furniture industry stand up to serve the global furniture industry.
　　 The impact of the financial crisis in 2008 is still there. Many furniture companies that focused on the export market have already begun to develop the domestic market. The traditional market furniture industry is destined to be a " chaotic world " , a " sunrise " industry with heroes and broad prospects . Large markets open the door to everyone fairly, the major furniture brands have begun to " horse race " , and furniture chains have become a common phenomenon in the furniture industry. At the time when major furniture brands were attacking cities and expanding their businesses , a banner of " e-commerce " arrived and furniture was singing. The online shopping style of furniture is just like the impact of online media on print media. The Internet looks down on every The traditional format of a traditional industry.
Furniture online shopping Fengshengshui upcoming furniture e-commerce latecomers come first
Online shopping for furniture is increasingly becoming a new way of shopping. For consumers, it has the advantages of many varieties, wide choices, low prices, time and energy saving. On the other hand, the e-commerce of furniture has increasingly become a topic of discussion among merchants. The industry generally believes that the e-commerce of furniture has many advantages such as saving inventory, saving display space, saving shopping guides, etc. In this online era, it will become the future trend of the development of furniture purchase and sales channels.
Looking at the whole country, the trend of furniture online shopping is booming. With regard to small furniture online stores, many dazzling furniture online stores on Taobao are in full swing. In terms of furniture stores , Hundred Years Home Furnishing officially launched the Hundred Years Home e- shopping network in Shenzhen , and Red Star Macalline's " Dodo Mall " began to test the Nanjing market. In terms of furniture brands, companies such as Qumei, Shangpin Home Furnishing, Ximengbao, Yaobang Furniture, etc. have all officially launched their own furniture electronics malls. The furniture industry started to compete for the big cake of online shopping channels
Furniture online shopping: low price is the threshold service is the trump card
There are many online furniture platforms, and the services are incomplete. Choosing a platform is the key.
In addition to convenient and fast furniture online shopping, the biggest feature of furniture online shopping is that it saves the cost of shops, utilities, and inventory and lowers the sales price of furniture. Therefore, the most attractive thing for consumers is that it is cheap. Cheap consumer psychology. Online shops do not need to pay rent, water, electricity and other expenses, which can reduce costs. Online shopping is not only fast, but the prices are very low, so low prices have become the basic demands of decoration owners for furniture online shopping, and at the same time become the first threshold for furniture e-commerce. But compared with the physical store, the disadvantage is that the direct contact with the product brings consumers a sense of experience that the online shopping platform cannot replace. Therefore, how to provide product matching services around the ground experience center has become the king of the success of furniture e-commerce: those who get service get customers, and those who get customers get the world!
Furniture online shopping: Guarantee is the promise of integrity
Everyone knows that there is a certain gap between online photos and seeing is believing, which is probably a big problem that troubles furniture e-commerce.
Buying furniture online will become more and more fashionable. In the process of home improvement, many people like to observe the brand and style of furniture in the physical store, and then compare it with the online one, and finally choose to buy online. According to an online survey, among consumers between the ages of 27 and 40 , 36.5% of men support furniture online shopping and 30.7% of women . However, there are still many people who are skeptical about buying furniture online, which is the way to buy cattle across the mountain.
Regardless of the consumer habits of " seeing and bargaining with your own eyes " or the confusion of " no after-sales in online stores " , I am afraid it mainly comes from consumers' distrust of the furniture industry. Whether e-commerce will increase sales will depend on integrity.
Furniture online shopping: products are not the focus of large logistics
All along, the obstacle to the development of online shopping is the lack of perfect logistics and transportation services. Furniture is a special commodity. Whether it is purchased in a mall or online, transportation is a problem, and most online retailers do not have their own logistics system. It is handed over to other logistics companies. When there is a problem in transportation, the seller and the logistics will evade each other. The customer is ultimately injured, which also dispels the consumer's interest in online shopping.
Analyze the advantages and disadvantages of furniture online shopping, help consumers understand the piece of furniture e-commerce, and thus consume more rationally.
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