Xuanwei's Asia-Pacific strategic expansion is slightly behind
Founded in 1866, American Xuanwei Company is the inventor of the world's first can of finished paint. It is not only the largest professional paint production and sales company in the United States, but also one of the world's largest professional paint companies, with operations in more than 50 countries around the world. And regions, with more than 30,000 employees and more than 3400 self-operated stores throughout North America. In 2008, as one of the top 500 companies with the largest annual sales in the United States, Xuanwei's annual sales reached 8 billion US dollars, becoming the world's top three coatings industry.
However, compared with other peers, Xuanwei's strategic expansion in the Asia-Pacific region is slightly behind. In this regard, Xuanwei Global CEO Chris Connor said that Xuanwei is not the first coating company in the United States, but has now developed into the largest coating company in the United States; although Xuanwei is not the first foreign coating company to enter China, But I have full confidence in the company's development in China.
Will continue to invest in the Chinese market
"In 2009, Xuanwei began to build a new production base in Zhaoqing, Guangdong, China. The operation of the Zhaoqing plant fully penetrated the South China market. After all the production, Xuanwei's sales field will cover most large and medium-sized cities in China." Said. He also revealed that he will continue to increase investment in China in the second half of the year.
Xuanwei entered the Chinese market nearly 10 years ago, but the pace has not been fast for a long time. In 2002, Xuanwei Cai established its first paint factory in China in Jiading, Shanghai, and then set up paint blending factories in Dongguan, Wuhan, and Tianjin in Guangdong to supply products from all over the world to Xuanwei in the Chinese market. Recently, Xuanwei has stepped up its efforts to open up the Chinese market, and the company will set up a new factory in Langfang next.
Paint giants have grabbed the Chinese market
According to the 2009 Global Coatings Market Research Report, worldwide, the growth of the decorative coatings market over the past five years has exceeded annual output of more than 5 percentage points and nearly 8% of the value. In particular, the GDP and paint output of the Asia-Pacific region have increased by more than about 10%. As China's urbanization progresses and the world increasingly uses China as a production base, the demand for high-quality, high-standard products from Chinese construction companies will further increase, providing a larger market for high-tech coating products.
At present, China's urbanization process is accelerating, the construction, automotive, and furniture industries are rapidly developing, and the annual consumption of paint applications is constantly increasing. Xuanwei's large investment is also to expand its market share in China.
Aiming at the Chinese market this time, Xuanwei Coating's products include interior and exterior wall coatings and wood coatings, as well as automotive refinish paints, protective and marine paints, floor paints and anti-rust paints, covering the entire Xuanwei product line.
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