What is the image of "Made in China" hardware products on the international market stage? China's hardware manufacturing products can be said to be the world's number in terms of quantity, but the lack of industry brands and innovations restricts the competitiveness of their international markets. There are many old hardware companies that do not innovate technology for decades and do not establish their own brands. It is very difficult to maintain their own place in a competitive society that fights price wars. In order to strengthen the status of China’s hardware products in the industry and its competitiveness in the international market, there is no other way to do a brand building and technological innovation.
Companies that want to make the industry bigger and stronger must make a fuss about the brand's development. Identify the reasons for brand development and corresponding solutions. Strengthen the upgrading of hardware products for automotive and marine products. With excellent products and technology, establish its own brand, in order to dominate the terminal market.
There is no lack of doubt here. In the traditional impression, the hardware industry is relatively low-end, it is difficult to do high-end elegant and environmentally friendly, there is nothing to be innovative, let alone establish a brand. You have to think this way, but that's a big mistake. Let us learn to study the hardware industry in Taiwan in our country. Most hardware companies in Taiwan are not big, but they can be leaders in the industry. The reason is that people’s enthusiasm for the hardware industry really wants to make their own companies bigger and stronger. No matter how small or small they are, they never have the slightest slack in product technology, quality and brand building. The gap shows effectiveness. On this point, we should really study with our neighboring brothers.
The image of a country’s “industrial brand†and the industrialization of the brand determines the value of the country’s international brand. Some brand products in the United States, Japan, the European Union and other countries and regions have so far dominated the international market. From the perspective of long-term development, China needs to start domestic demand, especially consumer demand, change the mode of economic growth, and change the growth mode promoted by exports in the past. If China's hardware industry wants to become bigger and stronger, it must transform from "Made in China" to "Created in China."
Passenger cars, the introduction of brand cars in China's auto consumption up to 80%. However, many of these brand-name premium vehicles are actually assembled on domestic production lines. More than 60% of the fasteners on vehicles are imported from abroad. China's export of ordinary standard parts in the international market sells only 1,200 US dollars per ton, while the import of some high-grade fastener prices up to 8,000-10,500 US dollars per ton, a difference of 7,8 times. It is precisely because of China's automotive fasteners, lack of independent intellectual property rights and brands that led to China's fastener market acting as an awkward situation for the world's fastener giants.
In the imported automobile models, foreign investors invested 30%, owned about 50% of the shares, but took away 70% of the profits, and Chinese companies can only get 30% of the profits. First, because the intellectual property rights of fastener products belong to foreign parties, another objective reason is that there are indeed certain problems in the stability of our fastener products, as well as brand factors. Another example is China's valve industry, Huang Wenxing, head of the Wenzhou City Valve Association, once said: “In the past, the valve of a train was pulled out and sold for 1 million yuan. Now the two valves can sell 1 million yuan. The increase in the content will result in a substantial increase in corporate profits."
"The road is long and long." China's hardware industry wants to become bigger and stronger, from a world-manufacturing country to a brand-name big country, a difficult and long road to go. Strengthen technological innovation, attach importance to brand building, China's hardware industry urgently needs to set off an innovation storm.
Companies that want to make the industry bigger and stronger must make a fuss about the brand's development. Identify the reasons for brand development and corresponding solutions. Strengthen the upgrading of hardware products for automotive and marine products. With excellent products and technology, establish its own brand, in order to dominate the terminal market.
There is no lack of doubt here. In the traditional impression, the hardware industry is relatively low-end, it is difficult to do high-end elegant and environmentally friendly, there is nothing to be innovative, let alone establish a brand. You have to think this way, but that's a big mistake. Let us learn to study the hardware industry in Taiwan in our country. Most hardware companies in Taiwan are not big, but they can be leaders in the industry. The reason is that people’s enthusiasm for the hardware industry really wants to make their own companies bigger and stronger. No matter how small or small they are, they never have the slightest slack in product technology, quality and brand building. The gap shows effectiveness. On this point, we should really study with our neighboring brothers.
The image of a country’s “industrial brand†and the industrialization of the brand determines the value of the country’s international brand. Some brand products in the United States, Japan, the European Union and other countries and regions have so far dominated the international market. From the perspective of long-term development, China needs to start domestic demand, especially consumer demand, change the mode of economic growth, and change the growth mode promoted by exports in the past. If China's hardware industry wants to become bigger and stronger, it must transform from "Made in China" to "Created in China."
Passenger cars, the introduction of brand cars in China's auto consumption up to 80%. However, many of these brand-name premium vehicles are actually assembled on domestic production lines. More than 60% of the fasteners on vehicles are imported from abroad. China's export of ordinary standard parts in the international market sells only 1,200 US dollars per ton, while the import of some high-grade fastener prices up to 8,000-10,500 US dollars per ton, a difference of 7,8 times. It is precisely because of China's automotive fasteners, lack of independent intellectual property rights and brands that led to China's fastener market acting as an awkward situation for the world's fastener giants.
In the imported automobile models, foreign investors invested 30%, owned about 50% of the shares, but took away 70% of the profits, and Chinese companies can only get 30% of the profits. First, because the intellectual property rights of fastener products belong to foreign parties, another objective reason is that there are indeed certain problems in the stability of our fastener products, as well as brand factors. Another example is China's valve industry, Huang Wenxing, head of the Wenzhou City Valve Association, once said: “In the past, the valve of a train was pulled out and sold for 1 million yuan. Now the two valves can sell 1 million yuan. The increase in the content will result in a substantial increase in corporate profits."
"The road is long and long." China's hardware industry wants to become bigger and stronger, from a world-manufacturing country to a brand-name big country, a difficult and long road to go. Strengthen technological innovation, attach importance to brand building, China's hardware industry urgently needs to set off an innovation storm.
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