Do not enter the middle income trap: domestic plastic machine enterprises must enhance market competitiveness

Domestic plastic machinery will maintain a 12% growth in 2016

At present, China has 546 domestic plastic machinery manufacturers, most of the production of injection molding machines. Dispersing the entire industry, the industry's top ten accounted for 39% of total industry sales. Over the past five years, relying on technology promotion and competitive prices, our manufacturers have established companies that have successfully challenged Germany and Japan. , Europe and the United States and other developed markets. But in lifting equipment technology and standards, Chinese companies face some challenges. Due to the thin profit and the lack of intellectual property protection, management only looks at the benefits. Coupled with the lack of R & D personnel, a vicious circle has formed in many companies.

The prices of Western European countries’ exports of machinery to China and domestic exports of domestic equipment to other countries vary widely. The price of imported injection molding machines is more than three times that of domestic machines, and the price of imported extruders and granulators has exceeded 30 times. Machine buyers in China still rely on imported machines. This shows that domestic producers are still relatively backward in technology, and important discriminating factors include speed, reproducibility and energy efficiency.

The forecasted number of domestic machinery will continue to rise, and the quality of comparison will improve over the past few years. The industry will continue to grow at a rate of 12% in 2016. Large companies will develop more complex machinery and further expand their operations around the world, and many plastic machinery manufacturers in the low-end market will exit the market within the next five years.

The domestic high-end plastic machinery market is optimistic

In the past, China's plastic machinery was generally biased towards the low-end market, but its trend has not improved. At present, the domestic market is gradually developing into medium and high-end products. With the changes in market demand and the assessment of profit creation, domestic The market prospect of high-grade plastic machinery is very optimistic.

At present, the domestic market has a large demand for medium and high-grade plastic machinery. Among them, the home appliance, automobile and plastic products industries have the greatest demand for plastic machines. It is understood that during the "Twelfth Five-Year Plan" period, the general trend of the plastic press market is steadily rising. Although the mid-to-high-end presses do not have an advantage in sales volume, they are not inferior to low-end products in terms of profit creation.

China's current plastic press market is very active, but the cruel market situation and the competitive situation have pushed related companies in the plastics industry chain to the edge of the cliff. Faced with the pressure of the international market, domestic plastic press enterprises should cope with the increasingly fierce market competition, the relative surplus of some low-end products, and the lack of core competitiveness, increase investment in technology, actively change business models, and use the modern network to highlight invisible The function of the market, realize the tangible market and the intangible market simultaneously, broaden the sales channels, tap the potential of the enterprise, and actively explore the international market, in order to let the enterprise really come out of the predicament.

In the international market, in recent years, labor costs in industrialized countries have increased, and they are moving to developing countries, especially Southeast Asian countries. In China, the production of high-quality, fine-plastic machines is the mainstay, and the plastic machines with large labor input are relied on imports. In the view of plastic machine experts, the international market potential of medium and high-end plastic presses is enormous. As long as the quality of domestic plastic presses can be improved, the delivery time can be guaranteed, and the prospect of plastic press export is very optimistic.

From the perspective of the technological development trend of the machinery manufacturing industry, the proportion of high-efficiency automation machines in China's factories will increase year by year. In addition, due to the increase in labor costs in China, the price advantage of medium and low-end presses will gradually be lost. For the current situation of high demand for high-end presses, China's press industry must change its concept, vigorously develop high-efficiency and advanced plastic machinery, and enhance market competitiveness. While paying attention to sales, we must pay more attention to after-sales service, and strive to innovate to occupy more. Market share.

Industry knows that with the development of automotive, medical, energy and environmental technologies, as well as aircraft manufacturing and other industries, the demand for high-end machinery is increasing. Chinese plastic machinery manufacturers are reluctant to share this cake with foreign companies. In the field of control systems, hydraulic pumps, valves and engines, domestic companies are still heavily dependent on foreign parts. The next few years will be crucial to China's further development. Unless China's education, politics, legislative system and social and cultural reforms succeed, making China a high-tech country, China will fall into the middle income trap.