With the rapid development of pillar industries such as residential, automobile, medium and high-end office buildings and hotels in China, and the increasing demand for high-precision lock products for defense, public security, and financial systems, the prospect of the high-end lock market is optimistic. China's domestic lock market will have a share of more than 50 million sets of high-tech products such as biometrics and electronic technology, which is definitely a tempting big cake.
After more than 30 years of reform and opening up, the scale of China's lock industry has grown steadily, product coverage has been continuously expanded, and independent brands have become stronger and stronger, and the comprehensive competitiveness of the industry has been improved. At present, China's most important lock production bases are concentrated in Zhejiang, Guangdong, Wenzhou, Shandong and other places. In terms of product types, padlocks, ball locks, handle locks, etc. still have a large market space. Bicycle locks, door locks, cabinet locks, car locks and special-purpose lock products are also changing with the development of upstream products, smart locks, Building walkie-talkies have become an indispensable functional product in modern social life.
High-end intelligence is the mainstream
When I visited the market, I found that there are more and more high-end intelligent locks on the market. Prices range from a few hundred to a few thousand. Many hardware lock dealers have also revealed that the sales of high-end locks have gradually become the mainstream of the hardware lock industry. On the one hand, high-end locks have high technology content, more prominent humanization and individualized features, and are sought after by consumers; on the other hand, high-tech performance products have higher profits, and businesses are naturally optimistic. Lock is like the heart of the door, no doubt more important. Especially after the financial crisis of the previous year, many companies deeply realized that only by improving the technological content of products, upgrading product grades, and increasing the added value of products can they have a place in this market. Liu Ming, manager of Southwestern Region of Jiatai Hardware, told the author that with the advancement of society, science and technology and culture, the safety of mechanical locks has become increasingly unable to meet the needs of the people, and, to some extent, the strength of security measures. In fact, it is related to identity and status. Electronic smart locks (including password locks, card locks, fingerprint locks, etc.) are becoming more and more obvious as a new generation of recognition technology, and will gradually replace mechanical locks as the new protagonist of the lock industry.
Located in Fusong, North Gate, the hardware locks are neatly placed in the clean and clean shop. Various security door locks, bathroom locks, stainless steel locks and lock accessories are placed. When talking about the sales of locks in the first half of the year, Manager Liu said that when people buy lock products, in addition to pursuing traditional practicality and safety, they also pay more and more attention to the shape of lock products. The decorative locks have become the market. The new darling, some lock products even began to turn into the ranks of door hardware, the decorative taste of the lock products is getting stronger and stronger. The company is looking at the business opportunities inside, actively innovating, and independently developed a series of fashionable and generous products. The products have attracted many customers due to their excellent quality and reasonable prices. The sales performance is good and stable.
Locks and supporting decorative hardware as part of the home decoration design, home improvement design and cultural factors will inevitably affect the development of locks and supporting hardware, and the innovation of locks and hardware can also bring new highlights and changes to home decoration design.
Personalized products into a development trend
Today's consumers are more concerned about the humanization of products. Hardware locks require developers to conduct extensive and in-depth research on the indoor locks in the existing market from the application of the products, user needs, and consumer habits. In combination with feedback from senior industrial customers such as door factories, the lock function has been carried out. New design to meet the needs of the family. Focus on the needs and experience of users.
According to the survey, many locks meet the human needs of consumers in the following aspects: the sound of the switch door lock should be soft and silent; prevent the elderly or children from being locked in the door; have certain anti-destructive and confidentiality when necessary. There is also the convenience of installation. For example, by using the uniqueness, non-replicability, easy to carry, unforgettable, and non-lost characteristics of fingerprints, fingerprinted locks will have a broader market prospect.
Technology and product combination
Today's consumers are increasingly inclined to intelligent products, the emergence of smart locks, people have begun to get rid of the dependence on the key, safe and convenient. The rise of biometric technology applications and the development of smart locks and smart hardware have jointly raised locks and hardware applications to a new level, and home intelligence will enter the homes of ordinary people in the near future.
At present, smart locks with high technical and technological content, including password locks, IC card locks, and fingerprint locks, have gradually gained recognition for mid- to high-end consumption in market applications due to their unique convenience and gradual maturity of technology. And got a place. The fingerprint lock using biometric technology has a broader market prospect because of the uniqueness, non-reproducibility, easy to carry, unforgettable and non-lost characteristics of the fingerprint.
Innovative design reflects culture and taste
Incorporate the attention of culture and personality in the design. The hardware of the locks on the market is varied and varied. However, it is rare to bring various cultural connotations into the design concept from the beginning of a design.
Environmental protection and energy saving is a bright spot
Environmental protection, energy conservation and safety are also the current lock industry should pay attention to in production. The harshness of environmental issues calls for more effective action by responsible producers. Whether the products have passed the certification of environmental system and occupational health and safety system; whether to gradually adopt environmentally friendly plating process, reduce the use of cyanide, whether to meet the discharge standards of electroplating wastewater treatment and electroplating industry, are all issues that manufacturers begin to pay more attention to.
Adjust strategy and develop high-end products
In the past, low-cost competition, hardware companies usually use Kung Fu for low-end products, but with the changes in market trends in recent years, intelligence and environmental protection have become a new concept of consumption. Due to the long-term low-cost competition in the hardware industry, the practice of reducing profits has already improved the company. Nowadays, in the new market situation, hardware companies should improve the added value and profits of products by improving management and developing new products, and develop high-end products to truly form a good situation of high quality and good price and survival of the fittest.
The industry has said: "From the perspective of market trends in recent years, while being intelligent, environmental protection and energy conservation will become more obvious consumption concepts. At the same time, China's high-end market space is still relatively large, and the growth trend of top products is particularly obvious. Compared with 2010, the growth rate in 2011 is very high. At the same time, users also extend from the top five-star hotels in the world to the high-end residential projects positioned as luxury homes.†It can be seen that the market potential of high-end hardware products is huge.
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