Three Expectations of the Ceramic Industry's Terminal Market

The father of the market, Philip Kotler predicted: The future market will be replaced by e-commerce, store sales will become lower and lower, companies no longer pursue market share, but strive to establish a share of consumers, establish The customer database, the cultivation of potential markets and customers, and the sale of more goods are the most important. This is the future market changes and trends.

Well, in our ceramic industry, we are also moving toward this transformational market. So there is a pattern of four points in the current ceramic market: first, the traditional paving stalls are the mainstay, which is still a major trend in the ceramics market sales; second, a new emerging market dominated by building materials supermarkets is booming. The major cities have initiated challenges to the traditional paving stalls market. Third, the project market is dominated by engineering and large group purchases. This market has great potential, but it is difficult to operate, and it is also a ceramic company's marketing can not be abandoned. Bulk market; fourth is to seek export channels, divert the pressure of the product in the domestic market, this measure in the export of Foshan ceramic companies has been in full swing, some companies have earned a lot of profits, and some companies have to fight the price war In the international market, profits have not been made to exhaust the company.

First, give the distributor a reliable product quality. Regardless of the company's path, it must face fierce market competition, competition must have its own special place, or what to compete with others? Hard, there is no good product quality, and it is useless to blow out all the days. Today's dealers are not so foolproof. They are very good at product quality and artistic expression. Is the dealer recognized your product, consumers will not recognize? Dealers to sell your product map is to make a lot of money, if your product quality problems three days and two ends, consumers often come to claim, who is still Dare to represent your products! In order to gain a firm foothold in the market, in addition to reasonable product prices and certain popularity, product quality is a sure thing for dealers.

In this complex multi-pattern competition era, in addition to good product quality, in addition to more resounding brands, in addition to having a smooth channel, it is necessary to have a distributor that is consistent with the company's business philosophy. Instill the company’s products, brands, and culture into your dealership, whether it be a distributor of a distributor, or a major customer of a supermarket or a project, or a foreign company that represents foreign markets. These are all Your customers and distributors give them a worthwhile brand that is the most important.

Second, to provide air support to dealers Regardless of what kind of dealers, they represent the image of your company and products in the channels and terminals, so that it is most important for distributors and companies to maintain a high degree of consistency. A product manufacturer needs two dealers in the market: one dealer helps you to put the product into the mind of the consumer, which is advertising; the other distributor puts the product in front of the consumer, which is the distributor of the specific operation. Advertising has nothing to do with logic, but it is closely related to emotion, impression, and association. Therefore, we must start with a high level of trust and cooperation among distributors and incorporate distributors into the entire marketing system to manage them. Let distributors interact with companies, fully understand the cultural connotation of products, and promote the new product promotion activities in big cities and general agencies, and finally achieve promotion and win-win.

Third, terminal training, win-win with the dealer Brand market competition is the brand's competition. With a good product, the establishment and creation of a brand will be a required course for the company. Setting up a brand is not as simple as building a few billboards, making several editions of advertisements in newspapers or on television, or asking for a few hand-written articles that are hand-to-hand. Brand opposition is a long-term process, a service process, and a process of communicating with consumers. Of course, whether it is service or communication is based on a dissemination platform, the product quality, information about the culture is passed to the end consumer. The dissemination must of course be effective communication, where effective communication comes from, from where oneself can fully understand the consumer, and from the training and improvement of terminal salespersons.

The training of dealer sales staff has been indispensable for ceramic companies in marketing strategies in recent years. Whether it is a large general agent store or a building materials supermarket, or a secondary or tertiary distributor, the influence of sales and shopping guides on consumers is enormous. The general consumer is not an expert for the goods he needs. He believes that if he is a salesperson, he would like to inquire about some things about the manufacturer. The quality of your product introduction by the shopping guide sales promotion staff is the key to influencing the direct transaction. Therefore, it is also very important for the training of terminal shopping guides and promoters. Training can make businesses and manufacturers form a unified caliber, spread the core value of products, is a major factor in improving the competitiveness of products, manufacturers and merchants brand win-win, profit sharing of the highest level of cooperation. It plays a decisive role in fostering the loyalty of dealers and promoting the long-term healthy development of the company.